Last summer, a few months after starting his construction and consulting business with his wife, Clint Baker needed a way to advertise efficiently. Baker listened to a friend who owns a tow truck. For as long as Baker could remember, tow services have advertised their businesses on their trucks.
“He told me, ‘If you want to advertise your business, get your truck wrapped,’” Baker said. That advice, along with suggestions from Jody Barrett, who designs for pamphlets at their church, Vineyard Church in Kansas City, prompted Baker to go to his computer and search for car wraps close to where he lives. OMI at 2222 Highway 52, Helena, AL, popped up.
“I drive (there), and Jody is sitting in the office,” Baker said. “I asked her is she getting her truck wrapped. She goes, ‘No, I own this place.’ God works in mysterious ways.” Baker told this story Monday afternoon in the office of Kevin Simms, who is part owner and creative director at Unchained Creative.
Baker is an example of how a vehicle vinyl wrap has helped his young business grow. He spent nearly three weeks working with Simms on a design for his truck that would do a good job advertising the business.
A vinyl wrap is basically a mobile billboard that uses vinyl sheets as decals. It can be molded to almost every part of a vehicle. It is applied directly over the original paint of the vehicle. The application of the vinyl wrap allows the owner to change the vehicle’s appearance in a very short period of time and in turn allows you to remove the wrap, returning the vehicle back to its original condition if necessary.
On average, Simms said, it takes about one to two weeks to come up with a design that a customer is satisfied with. Other times, clients come in with the design or logo. The wrap usually takes two days. Simms said he enjoys collaborating with a client, coming up with the design that fits that company.
“Those are the fun ones,” Simms said. “Being able to sit down with the client, sketch on napkins, looking at their vision and working with them, getting that message across.
“The one thing I stress with all my employees and clients is it is all about keeping the design simple, getting the message out. If it is too gaudy, you can’t read it, you can’t get the message across. I say message, message, message, then you work on the eye-popping stuff to grab people’s attention.” Baker had an idea of what he wanted. “I had diamond plate and black and orange and then I kind of told him where I want the lettering and then he…